Sears, Roebuck and Co. Catalog from 1948 - Ladies Nightgowns, Girdles and Reversa-Bras!

I'm not sure exactly what fate would befall you if your garter belt and bra didn't match, but you could play it safe with Reversa-Bras and Reversa-Garter Belts!

Sears, Roebuck and Co. Catalog from 1948 - Let's Bring On The Men!

Say what you will about these handsome hunks, you've got to respect the Ties...guys let their 1948 freak flags fly wearing these Ties!

Sears, Roebuck and Co. Catalog from 1948 -The Fabrics!

"Prints and Plains. Washfast, boilfast, sunfast, won't shrink over 2%"

Sears, Roebuck and Co. Catalog from 1948 - Young Men

I have included a lot of images from "Boysville", but each page has something wonderful on it...look for Ski Sweaters, Styling Suits, Sport Shirts, Socks, Slacks, Sheepskin Caps, Stag Plaids, Snow Suits, Sleepwear, all with Stamina that boys need ...from Sears!

Sears, Roebuck and Co. Catalog from 1948 - Little Girls - Dresses, Coats and Jodhpurs...Oh, My!!

These are sweet, but remember they all had to be ironed!

Sears, Roebuck and Co. Catalog from 1948 - Fur Coats

Ok, maybe I'm a snob. But a fur coat from Sears? Really? And then you chose from Muskrat or Coney? And let's not talk about Lynx-Marked or Persian Lamb Paws. Ewwww!