Full-Blown Skirts, Impudent Bows, Neat Checks - Simplicity Patterns - 1952

Perfect day-in-the-city dress in a sophisticated soft sheer with full skirt and sleeves. Simplicity Printed Pattern 3848. Sizes 12 to 20. 35¢. Size 14 requires 5 3/8 yards of 35" fabric. Perfect day-in-the-country dress in neat checks. Simplicity Printed Pattern 3851. Sizes 12 to 20. 35¢. Size 14 requires 4 5/8 yards of 35" checked fabric, 3/8 yard of 35" fabric for trim.

Full-blown skirt and great big, impudent bow. made in the kind of checks you see coming. Simplicity Printed Pattern 3850. Sizes 12 to 20. 35¢. Size 14 requires 5 1/4 yards of 35" fabric. Cool and uncluttered little summer dress. Simplicity Printed Pattern 3857. Sizes 11 to 18. 35¢. Size 13 requires 4 1/4 yards of 35" lengthwise-striped fabric, 1/4 yard of 35" fabric for collar. Horizontal stripes above vertical stripes, Simplicity Printed Pattern 3844. Sizes 12 to 20. 35¢. Size 14 requires 3 3/4 yards of 35" lengthwise-striped fabric, 3/4 yard of 35" fabric for trim.
(This is a repost from Feb 2010)

Hand Crocheted Ties for Men and Boys - 1952

Hand Crocheted Ties for Men and Boys in Imported D-M-C Pearl, as shown in Vol. 404 from 1952. It's the "newest fashion for men".

"The hand crocheted tie is fashion's big new favorite for men and it's the big new favorite with men who want something really new, really different, really good-looking in ties.
Whether he prefers solid colors . . . smart neat patterns ... or bold exciting designs ... you'll find them all here to choose from and, each and every one is downright easy to crochet and, above all, downright economical too - most can be made for less than $1.00.
And what beauties these ties really are crocheted of luxurious silky D - M - C Pearl! They tie easily, and with that perfect knot that every man likes, because only D - M - C Pearl has the texture, the superb lustre, and the strength and suppleness so important in a good hand crocheted tie. In addition, like all D - M - C, the brilliant colors are fast to washing ... an advantage you'll appreciate as much as he will.
Crochet him one of these smart new ties and see how pleased he'll be to wear it."

Machine Decoration is Quick, Easy, and Fun To Make Money, Save Money - 1952

As I suspected this was a Necchi production...the lovely Mary Beth scanned her copy and shared the introduction pages. This book features the "Necchi Custom DeLuxe (Model BU)", but the tricks and treatments shown work with any machine...but I'm sure the Necchi did it all better!

Monograms and Glamour to Suit Your Taste - 1952

More grand ideas from Modern Home Sewing. I want those tulip curtains!

Elegance, Contrast, and an "Expensive Look" from 1952!

More from 'Modern Home Sewing'. Lots of good ideas and inspiration here...try something new/old!

Modern Home Sewing - 1952 - Drucella Lowrie and Sylvia Magar

This 1952 book is a little odd. It actually is two books in one, Modern Home Sewing is the cover title, but it's made up of Modern Machine Sewing by Drucella Lowrie and part two, A Complete Guide to Home Sewing by Sylvia K. Mager. My copy is missing a few front pages of Drucella's section so I am guessing a bit, but since Necchi Sewing machines are featured throughout I think they may have put these two authors together. In any case it was a great idea, this little paperback book has tons of great stuff for us to see, stick around.

The Big Top In Crochet - 1952- The Greatest Show On Earth!

Inspired by Cecil B. De Mille's Paramount Production - The Greatest Show On Earth, with Dorothy Lamour and Betty Hutton.
And some pretty cute things to crochet!

And don't forget the stars!

La Donna - Italian Fashion Magazine - 1952 Part 9 - Last Group!

These are the final images from this wonderful magazine. I hope you've enjoyed this as much as I have!

"On the left, the blouse in two tissues and two colors: white linon, profile neck and knots in poplin striped white and blue. Facing page, from left to right, top to bottom: cotton and Scottish cap equal; tashi square-buttoned, blue poplin, slight curl to the back, the flap can be buttoned to a change dummy; vertical lines, pocket on the bias , lapels in a horizontal direction, the formula without-sleeves and very closed to the neck, bright squares, the same formula with open neck and raised; blusotto with slits on the sides and pocket square; of Zephyr stripes: the fabric and lively note most important of camicettine."

"For the very young: in spades white gown printed with black velvet ribbon tied at the waist. Below: chintz dress robes in pink on white linen shorts."

"One reason fantasy about classic costume fabric elastic bra and node nylon. The big-bag very practical bag made of hemp rust and white striped shouldered (OCH)."

"La Boutique: laminate brocade skirt with embroidery of small pearls and white organza blouse for the summer evening. On the right, De Givenchy: buttoned shawl of Jersey in shape."

"Embers: the evening gown do this summer and very light, very rich, long ankle, steam transparent fabric. This small polka dot organza blacks with big lump in life leaning back, the neck scarf softly framed her shoulders bare."

Ending this with that lovely gown makes it all worth while!

La Donna - Italian Fashion Magazine - 1952 Part 8

These are pretty fabulous...they make todays clothes look so boring!

"The dressing it deep neckline and bare shoulders may also be taken with a shirt with long sleeves and high neck and reversible, that gives a completely different tone to the collection. This Henry a la Pensee brought two different elastic black belt."

"Marucelli-Boutique: organza blouse with rich yellow striped black sleeve attachment very low."
"The chintz fabric and especially and exclusively devoted to holidays. This two-piece dress and detachable and interchangeable, same skirt or shorts blacks (Bessie Becker)."

"Italian fashion in New York"
"Vanna (left): shantung suit with gridded knot in organza and below at night with white nylon skirt panels curled. Right Venetians white skirt to bodice, blouse, rust and white checked jacket and blacks."

"These clothes were presented to the Fair in New York, "Italy Today". Participated in the event of Italian fashion (Fercioni, Marucelli, Tizzoni, Vanna and Venice, Milan, Antonelli, Carosa, Fontana, Gabriella and Schuberth, of Rome) and four fur (Matti, Pellegrini, Rivella and Viscardi). Each house has presented 10 models, 100 in all, marched daily from 28 May to 12 June. Elegant and exceptional in the audience who attended the fashion shows were noted Marlene Dietrich, Elizabeth Arden, the famous TV actor Renzo Cesana, alongside the biggest names in the business world and the guidelines of the most elegant fashion magazines, Harper's Bazaar, Glamour , Vogue, eccetera."

La Donna - Italian Fashion Magazine - 1952 Part 8

Fashion summer and stay in the city.

"Pirovano: ivory polka dot silk voile blacks; wealth and gasket on the reasons behind a window, neckline, profiles of black satin."

"Corosa: pink linen dress with profiles blacks that mark because of his tunic. Curiel: fabric embroidered in white on a blue ground, pattern-jumper draped, hints of life high."
"Simonetta Visconti: white checked dress grays and blacks profiles yellow and below-the-neck jumper sweater organza. Fontana: white lines and yellow framed by yellow borders."

"Heim: 1924 in style with a round neckline and low waist straps together apparel below in dancing girl on a blue peacock shantung completed by the navy jacket with white starched collar."

"Paquin: dress elegant urban style crepe pink light marks blacks. The neckline and embellished and framed by the deep reasons of cross-folds, the spindle tight skirt opens on the lower back."


I know these translations leave much to be desired, but I love "spindle tight skirt"!

La Donna - Italian Fashion Magazine - 1952 Part 7

These are some wonderful looks to wear all summer in Italy!

"Arano Boutique (right), dressed as a holiday poplin printed shawl-scarf over her bare shoulders, and the same shawl can also serve as a hairstyle. Graziella Rizzi (rightmost) sleeved linen chemises and profiles of cotton mesh pockets are on the grounds of fashionable dresses of cloth is to be the last public holiday collections. These motifs are included as a high elastic mesh belt or corset-like bodice with yoke, can be dyed in whole or in contrasting color: blue or red on white, turquoise or light brown on the back."

"Labi (above): white checkered dress and blacks treated in the striped skirt, scarf straps to frame the deep neckline, to the right, in suit-suit jacket, combined with printed poplin."

"Nini Formenti (above), large reversible double skirt with striped edges in contrasting color, and tint the reverse untita edge all'orlatura; carries over very short costume alone (middle). Lucisport (right), white striped dress and black skirt panels, high-necked and sleeveless bodice."

"Formenti (left), hemp apron dress-pink. Lucisport (below), dress-costume evening poplin with high flying curled garnish with flowers from an application of straw."

La Donna - Italian Fashion Magazine - 1952 Part 7

"Guillermaz. An elegant complement (below): soft and light blue crepe with satin polka dot profiles, the tunic dress and straight, with square neckline, sleeveless organza profiled. In the center, dressed in polka dot poplin skirt with panels because of pockets that cross-basque detached draped the bodice. On the right, together Sangallo black evening dress with bare shoulders profilin knotted black velvet, even the back of the neck and wrists are attached to the jacket of velvet. Broderie anglaise and black velvet reasons are widely used in fashion this summer, also on the sea and the beach."

"Pina and Tina (above), low-cut dress with a spade on the apron skirt profile moderately large, on the facing page the same formula-neck dress with straps made of embroidered fabric type Sangallo whose tone is even more acute by the romantic motif passanastro velvet. Fabric and color remain the dominant motifs of the season, often the only ones that make the same model in a dress for day or evening. The "evening" of summer, it should be stressed, and almost always "short", dealt with simply very attuned to the holidays."

"Miricae (middle), dress straw in two colors: straw fabrics for suits and jackets are very fashionable at the contract for the holidays 1952, at the top, a black linen dress with white applications, further to the right, a large blusone dissolved profiles embroidered worn over narrow pants blacks to Corser. Cavallo (right), dressed in white linen with black net top edges overlapping. The network, like fisherman, often applied with intentions a bit 'quirky and fun to the holidays."

La Donna - Italian Fashion Magazine - 1952 Part 6

Here we go again with some horrid translations, but fabulous fashions...look closely!

"Popline contract in blue (above) with a collar, lapels and sleeves placket with large paintings. The placket which extends to bottom following the line of the contract svasta"

"The cardigan in soft summer evening sandwiches with big blue buttons, black velvet."

"Marucelli, yellow gabardine jacket style sports trousers with blacks."

"Venetians: jacket and blue shirt under a purple treated plisse, green trousers."

"Marucelli-Boutique: I live in spades with white risers knotted tassel necklace; high balzettine board."

"Biki combines cotton faille in a blue evening dress do. Below, blue polka dot cotton, pleated restrained by red edges smooth."

"Biki (above): two pieces in spades with white stitching embroidered MATELASSE Jais. Poplin skirt red red-born abbot on hips, blue and white blouse, belt, elastic."