McCall's Magazine - 1964- Hail the Pale Look

"The fashion picture this spring is painted in the prettiest and palest of watercolor shades, serenely soft-spoken pastels appropriately interpreted in lovely ladylike costumes. Look for deep-textured fabrics, effortless lines, and many delightful details derived from Chanel."

"Pale aqua, a subtle admixture of blue-and-green checked wool in a beautifully slender reefer-and-skirt costume. The coat has a casual elegance, with lion-head brass buttons reminiscent of Chanel, a notched collar faced in sage-green silk. About $110. Victor Joris for Cuddlecoat."

"Faint lilac, a shade delicate as perfumed spring air, in a superbly detailed wool-tweed coat. Note the pocket flaps slightly curved, a half belt joined with a Chanel-like chain. About $60. Faye Wagner for Dani Jrs. We show it accessorized with a lilac silk snood."

"Seafoam green, a frothy mixture of green, blue, and white, in a chenille like blend of wool and cotton. The suit jacket, in the Chanel tradition, is braid-trimmed and brass-buttoned; and the blouse is in this season's important new soft crepe. About $90. Stephan for Briarbrook."

"Powder blue, in a deceptively fragile-looking white-flecked tweed with the delicacy and porousness of lace. The suit jacket has a mere suggestion of a stand-up collar and giant ball buttons; the eased skirt has two slash pockets at the hip line. About $100. Junior Sophisticates."

"Clear-sky blue, in a bold plaid on white, is fashioned into a dashing and dramatic cape costume. The cape, cut to full street length, has a big stand-up collar and fastens in front with outsize tabs of the same fabric. The matching skirt beneath is slim but easy. About $85. Modelia. The tasseled hat, by Adolfo."

"Not quite white, but a rich creamy color, in an elegantly fluid afternoon dress, with a gently lowered waistline accented with heavy welt seaming, a high, cuffed neckline, and raglan sleeves. In lightweight textured wool. About $40. Stephan Ltd. Headline news: The big brim is back; ours is by Halston."

"Faint blush of pink, a marvelously muted shade in a delicate-looking three-piece costume. The jacket of lightweight tweed has accents of quilted pink silk inset in the collar, revers, and pocket flaps. The matching pink silk blouse is collarless. About $60. Frank Adams for Junior Accent."

McCall's Magazine - 1964- Beachwear

This is what I'll be wearing this weekend...what did you have planned?

McCall's Magazine- 1964 - Betsy McCall Writes from the Bahamas

"Betsy took these clothes to Nassau..." You can click twice, print this out and go on vacation too!

McCall's Magazine -1964 - Patterns for Miss America

"chosen to catch a gentleman's eye..."

NORTH
Lovely Donna Axum, of Arkansas, Miss America of 1964, is currently touring the country, modeling an Everfast wardrobe made from McCall's patterns. Here we show you four chosen to catch a gentleman's eye in every corner of the nation. Above: Donna wears a shirt dress in a brown-and-white,print, with crisp collar and cuffs. McCall's pattern 7183. Sewing tip: When interfacing collar and cuffs, trim edges of interfacing close to stitching line, to avoid bulk.

SOUTH
Miss America's knowledgeable choice for Magnolialand is a bold print interpreted in a lovely, long evening gown with, a low V neckline front and back. The raised waist is defined with black grosgrain ribbon garnished with a huge yellow flower. McCall's pattern 7195. Sewing tip: To add sweep to a long skirt, underline it with a lightweight shaping material. Use skirt pattern to cut dress fabric and underlining; then seam, treating the two fabrics as though they were one.

EAST
For the Ivy League or Madison Avenue circuit, Miss America's eye-catching orange-and-white print, in a blend of Kodel and cotton, has a becoming low, rounded neckline, big sleeves banded just below the elbow, wide waist-cinching self belt, and a full, full skirt. McCall's Easy-To-Sew pattern 7186. Sewing tip: To guarantee sure-to-hold, even gathers for a full skirt, wind bobbin with buttonhole twist or heavy-duty thread, and machine-baste in a double row at the waistline.

WEST
A marvelous murky stripe-and-print design in a dress with a low-waisted silhouette, very fashionable this season; a neckline high and square in front, dipping to a low V in back. McCall's pattern 7192. Sewing tip: To make the most effective and dramatic use of striped fabric, match stripes at seams, and plan fabric cutting so that the lower edge of the stripe falls at bottom of bodice and skirt. All fabrics in Miss America's wardrobe are by Everfast with Everglaze easy care.

McCall's Magazine - 1964 - Butte Knit Suit - Designed By Neuma Agins for Jonathan Logan

I admit not knowing the name Butte Knit, but I should. According to the Vintage Fashion Guild they were, as part of Jonathan Logan the largest producers of women's clothing in the world during the sixties. And while information was hard to come by for Neuma Agins there is this article that was published in Money magazine talking about some pretty amazing things she did after making a name for herself in the sixties designing wonderful things like this.

"A knit to treasure-and to wear and wear! Marvelously textured tweed with a button down jacket, brass buttons and posh self-facing on the lapels and pockets, Slim skirt. Flat knit overblouse with short sleeves. Double knit wool in ruby red (as shown), royal blue, green olive. Sizes 8 to 20. About $40.

At B. ALTMAN & CO., New York; BURDINE'S, Miami; DAYTON'S, Minneapolis & St. Paul; FREDERICK & NELSON, Seattle; J. W. ROBINSON, Los Angeles; MARSHALL FIELD, Chicago; SANGER-HARRIS, Dallas; WOODWARD & LOTHROP, Washington, D, C.; and all their branches ... and all fine stores everywhere. Or write Butte Knit, 1407 Broadway, New York 18."

McCall's Magazine - Little Girls' Fashions For The Class Of '64

"The Brightest Little Fashions For The Cutest Little Girls"

Voted the Class Coquette
The sensation of the stag line, Sarah ("Miss Heartbreaker") dresses to please the lads; here, in a flirtatious little bib-front fashion of challis like blue and white check fabric. Betsy Daniels for Shepardess.

Named Our Star Reporters
Known affectionately as The Nose-for-News, Marian recognizes a fashion scoop in her brilliant chrome- yellow dress of twill-weave fabric, with this year's dropped waist and pleated skirt. R.A.R. Moppets.
Another journalist, Janie, just back from a Paris assignment, appears in a couture-inspired frock of Bois de Boulogne green with white accents, front panel pleating, and self-button trim.

Elected Most Sophisticated
Jet-Set Jetta, as her admirers (and they are legion!) call her, is a born fashion leader, always the first with the latest. Here, she previews a brand-new imported cotton that looks exactly like leather, in a dashing coat warmly lined in pile and wool plaid. Gastwirth.
Beneath the coat, Jetta wears pacesetting separates - a smart pleated skirt in plaid wool and an off-white ribbed sweater with a high neck. Girltown.

Crowned Poetess Laureate
Romantic and moody, Eileen loves nostalgic costumes, deep, dark colors. Here, she daydreams in a dress of wineberry-red plaid cotton, pleated from collar to hem. Suzanne Godart for Youngland.

Picked Sportswoman of the Year
A spirited competitor, Joan loves a winning combination, even in color. For example, her bright navy coat, cut like a long pea jacket and brilliantly accented in fashionable chrome yellow. Macwil.

Acclaimed Class Comedienne
Kerry the Comic loves wit and gaiety, selects a merry little wrap around fashion in an entertaining plaid. lt's of a wool-like Orlon and rayon blend, amusingly side-buckled. Cinderella.

Declared Outstanding Orator
Silver-tongued Cathy points with pride to American Fashion, illustrates with a wonderfully chic two-piece sailor dress of navy and gray, with a bright-red tie. Joan Bellew for Kate Greenaway.

Tagged Class Tomboy
An accomplished pugilist, Eileen ("Call me lke, fellows") wins rounds of applause in her Murphy-green melton jumper, trimmed with black braid and worn over a white turtleneck blouse. Belle Frocks.

Chosen Prima Ballerina
Laurie, whose terpsichorean talents range from the classic to the contemporary, swings out on the floor in a bright-red dress with a blouson top and whirling, full-pleated skirt. Betsy Daniels for Shepardess.

Called Most Talented Actress
Maureen, destined to be seen on the wide screen, chooses a perfect ingenue's costume, a navy-and white-check dress with a short-cropped wineberry corduroy jacket. Suzanne Godart for Youngland.

Dubbed Miss Intellect
Kerrie Ann, of the astronomical IQ, presents a brilliant study in green. Her bright Orlon-and-wool jersey has a backing for extra weight, is prolifically accordion-pleated. Peri Wolftnan for Suzy Brooks.

Selected Shyest Girl in Class
Laurie poses reluctantly in a quiet little dress of a wool-like fabric in palest dove gray, with precise navy piping and red-button trim, a small white collar. Robert Love for Joseph Love.

McCall's Magazine - August 1964 - Out Loud Red Life Stride Shoes

"Sparkles in the sun. Ignites under lights."