"Sew a magic skirt in wonderful wool" -1955

"...with the most amazing zipper ever, the Magic-Tab Talon Zipper!"

Holiday Seasoning - New and Sophisticated At-Home Wear - 1955

"Mmm...glamorous...and so relaxed!"

The Long, Smooth Look - Butterick Patterns 1955

"Remember the first appearance of the long, smooth look? It seems like just yesterday - and it was! Recall how you admired the newly slendered silhouette and longed to look like the magazine picture. But, of course, the clothes you saw were just a little to chi-chi, a trifle too extreme for your modern busy life.
And then...as if the fashion world could read your mind...the long, smooth, wonderful look was adjusted to your needs (numerous as they might be!).
Now...in new surroundings...here it is! It's lost none of the desirable shapeliness but has acquired a marvelous composure that meets any situation with unique confidence."

Take Your Topper Easy - Coats from 1945

These look great on their own...but don't miss those hats!

Butterick Fall Holiday Fashions - 1955

Slim or Full skirts, in great fall colors, getting ready for the season!

They're Wonderful - They're Washable - Good Grooming for Housework - 1945

"Cool perfection over a hot stove" and "Pretty domestic wraparound with anti-drudgery details"

"Flattery Bait"

From the Butterick Pattern Book in Summer of 1945.

Yes! Flatter Yourself! Make A Soft, All-Feminine Dress- from 1945

Here come the Teeners - Their Clothes are Young and Gay

Such fun - being young and beautiful!

Get ready for better weather- Sultry Day Charmers!