Thanksgiving Gift -Betsy McCall

Here's a little something to enlarge and print out and keep a kid happy this afternoon - Happy Thanksgiving! 

Shampoo Lovelights into your Hair! - 1934

Would Nell O'Day steer you wrong? She washes Lovelights into her hair when she uses Golden Glint Shampoo and Rinse...it reveals hidden beauty!

French Hand Made Baby Clothes for 79¢ - 1934

From the McCall Magazine in 1934 we have this ad, hand made baby clothes made by French ladies in New Orleans. Of course it was a come on to get you the catalog, but I have this image of low paid women doing this sort of piecework. And taking the time to do a lovely job. For a small cut of that 79¢.

Keeping us warm and fashionable in 1934

Keeping us warm and fashionable in 1934, McCall Magazine says we should be 'Squared Off and Buttoned Up" with "Masses of Fur or None at All".
As to collars "A splash of light or bright color right here, does a lot for one's face as well as one's dress".
"Of course you are going to have a shirtwaist dress in wool, aren't you?"
"Winter suits with coats in this length are very important from a style standpoint."
It is the smart thing to do!

Four-o'clock Velvet, Satin Bridge and Wool Chic Frocks - 1934

Only the best for you from McCall Magazine, October 1934.
"Since it is smart to look as chesty as possible..."
"Believe it or not, Paris is putting peep holes in frocks. And it isn't a bit shocking..."
"That's the way of the new ones."

Some Indoor and Outdoor Smartness for Him and Her - 1934

McCall Magazine hasn't forgotten the kids in 1934. They ask "Little man, what now?"and "Doesn't she look sweet?".
Please note "The leggings are especially nice. They buckle on just above the bottom of the coat."
The Princess Elizabeth coat is "equally attractive coming or going." Don't miss "A tiny tot fashion with amusing touches of childish chic."
Just remember "Pink for a brunette, blue for a blond.."

Fashion Plates from the McCall Company - 1901 - Afternoon Toilettes and Street Costumes

This page has much more helpful information. Dated May, 1901 it's out of McCall's Magazine and shows in color; McCall 6527 Misses' Guimpe Dress, McCall 6538 Ladies' Eton Jacket and McCall 6540 Ladies' Skirt. In gray tones; McCall 6562 Ladies' Shirt Waist, McCall 6532 Ladies' Skirt, McCall 6559 Misses' Jacket, McCall 6553 Misses' Skirt.
Take note of the way pleats and lace are used on the skirts, and the variety of collars. And while you are considering the serious underwear these women had to have on to get that silhouette, don't forget about how straight you'd have to stand to hold up those hats!

McCall's Magazine - Little Girls' Fashions For The Class Of '64

"The Brightest Little Fashions For The Cutest Little Girls"

Voted the Class Coquette
The sensation of the stag line, Sarah ("Miss Heartbreaker") dresses to please the lads; here, in a flirtatious little bib-front fashion of challis like blue and white check fabric. Betsy Daniels for Shepardess.

Named Our Star Reporters
Known affectionately as The Nose-for-News, Marian recognizes a fashion scoop in her brilliant chrome- yellow dress of twill-weave fabric, with this year's dropped waist and pleated skirt. R.A.R. Moppets.
Another journalist, Janie, just back from a Paris assignment, appears in a couture-inspired frock of Bois de Boulogne green with white accents, front panel pleating, and self-button trim.

Elected Most Sophisticated
Jet-Set Jetta, as her admirers (and they are legion!) call her, is a born fashion leader, always the first with the latest. Here, she previews a brand-new imported cotton that looks exactly like leather, in a dashing coat warmly lined in pile and wool plaid. Gastwirth.
Beneath the coat, Jetta wears pacesetting separates - a smart pleated skirt in plaid wool and an off-white ribbed sweater with a high neck. Girltown.

Crowned Poetess Laureate
Romantic and moody, Eileen loves nostalgic costumes, deep, dark colors. Here, she daydreams in a dress of wineberry-red plaid cotton, pleated from collar to hem. Suzanne Godart for Youngland.

Picked Sportswoman of the Year
A spirited competitor, Joan loves a winning combination, even in color. For example, her bright navy coat, cut like a long pea jacket and brilliantly accented in fashionable chrome yellow. Macwil.

Acclaimed Class Comedienne
Kerry the Comic loves wit and gaiety, selects a merry little wrap around fashion in an entertaining plaid. lt's of a wool-like Orlon and rayon blend, amusingly side-buckled. Cinderella.

Declared Outstanding Orator
Silver-tongued Cathy points with pride to American Fashion, illustrates with a wonderfully chic two-piece sailor dress of navy and gray, with a bright-red tie. Joan Bellew for Kate Greenaway.

Tagged Class Tomboy
An accomplished pugilist, Eileen ("Call me lke, fellows") wins rounds of applause in her Murphy-green melton jumper, trimmed with black braid and worn over a white turtleneck blouse. Belle Frocks.

Chosen Prima Ballerina
Laurie, whose terpsichorean talents range from the classic to the contemporary, swings out on the floor in a bright-red dress with a blouson top and whirling, full-pleated skirt. Betsy Daniels for Shepardess.

Called Most Talented Actress
Maureen, destined to be seen on the wide screen, chooses a perfect ingenue's costume, a navy-and white-check dress with a short-cropped wineberry corduroy jacket. Suzanne Godart for Youngland.

Dubbed Miss Intellect
Kerrie Ann, of the astronomical IQ, presents a brilliant study in green. Her bright Orlon-and-wool jersey has a backing for extra weight, is prolifically accordion-pleated. Peri Wolftnan for Suzy Brooks.

Selected Shyest Girl in Class
Laurie poses reluctantly in a quiet little dress of a wool-like fabric in palest dove gray, with precise navy piping and red-button trim, a small white collar. Robert Love for Joseph Love.

"Increasing The Bust Measurement" - 1913

Get some figs, prunes, cocoa butter and milk!

"If we ever needed a good figure, certainly now is the time, for the current styles rely for a great part of their effect upon the soft curves and graceful lines of a normal, well-developed figure.

Are you one of those whose mirror discloses shortcomings should be remedied? Then let's let's talk it over; for, whatever your problem, I am sure, together, we will chance upon a satisfactory solution. First, let us consider the case of the girl whose bust refuses to pass the thirty-two-inch measurement. If she is eighteen or under, let her remember that there is nothing more delicate than the slender lines of a girlish figure and make no effort to alter her appearance. If, however, she is a fully-fledged young woman, a bride, or a matron of years, it is the part of wisdom for her to determine to develop her figure to proper proportions."

"If the whole body fails to measure up to standard, diet is the first agent of reform to enlist. You need more or better nourishment. The milk diet will provide this in the simplest, most easily digested form, and increase your weight from one and a half to three or four pounds a week, the bust, of course, sharing in the general development. A use of the tape - measure, after a few weeks of the milk diet, will provide cause for rejoicing. Next, let us try some simple local treatments. Hie yourself off to the nearest drug store and purchase a cake or two of cocoa butter. Then, when you are ready for bed at night, seat yourself cosily at your dressing-table and, with lighted candle before you, heat a cake of the cocoa butter over the flame until it begins to melt. Quickly, transfer it to the bust and apply gently with a circular motion. Warm again, and again massage, until the breasts and shoulder have been well anointed. Do not be afraid of using too much because your object is to secure its absorption by the the skin. Be careful not to handle the breasts roughly, but let every movement be light and delicate. A fifteen - minute treatment is ample, and should be followed by a thorough spray with cold water.
In the morning, on rising, fill a basin with hot water, to which has been added ten drops of tincture of benzoin, and bathe the bust till the skin is pink and glowing. Then spray with cold water. This will help to firm the flesh."

"Be careful not to bind the bust with any of your clothing-brassieres and other trig and tight wearing apparel are for your full-busted sisters; your own garments, at all times, should leave the bust plenty of room, without compression.

Let the flat busted woman eat a half dozen figs each night, or soak six prunes over night in a tumbler of water, and in the morning drink the water and eat the prunes, masticating them throughly before swallowing. A couple of glasses of hot water an hour before each meal, and just before retiring, will also help in the good work.

I wish you would try the cocoa massage, plus a reform in your diet, for the next month. If you want any additional aid, there is a very simple treatment secures excellent results for most people. It consists of a fattening liquid, of which two dessert spoonfuls are taken before each meal.

The woman with too full a bust should use the following pomade made nightly and follow with an astringent compress:

THE VAUCAIRE ASTRINGENT POMADE

White vaseline..................30 grams
Aristol....................................2 grams
Essence of peppermint....10 drops

Editor's Note. - Every woman possesses the possibilities of attraction. Beauty often lies merely in clear eyes, well-cared-for skin, nicely manicured nails, soft and luxuriant hair and an attractive figure. It is Miss Beacon's object in this department to lend every aid to the woman who wishes to improve her appearance and her health. All inquiries will be cheerfully answered by mail, if a stamped, addressed envelope accompanies the request. "

"Gowns That Appeal To The Woman Of Fashion"

"Costumes For Women Who Like To Dress Well"

"Who Wants to Cook in Hot Weather, Anyway?"

You will rarely hear me talking about cooking in any fashion, I'm an acknowledged bad cook...but even I can make Jello. "Isn't it lovely?"

Betsy McCall's April Fool - A Paper Doll's Story from 1968

Here's an April Fool's story and a Betsy McCall paper doll for you to print out. (Click on the image twice to enlarge)

Mommy looked at the calendar. "April first already!" she exclaimed. "Goodness, what a silly I was, at your age, on April Fool's Day! We used to put a big 3 in front of the 1 on the calendar, to make the date April 31. Another trick was to tell my daddy to call Mr. Fish at main 06 something-or-other, the telephone number down at the aquarium.
Oh, and the pocketbook trick. We'd put a pocketbook on the sidewalk, with a black thread attached, and when anybody stooped to pick it up, we'd yank it away and shout, 'APRIL FOOL!' Sort of simpleminded of us, I'd say." I didn't tell Mommy that I was playing a trick on her and that I had put SALT in the sugar bowl. I held my breath while she put two spoonfuls into her breakfast coffee. She stirred it and drank it and didn't say a WORD. And then she put a heaping spoonful of it on my cereal. I said I wasn't hungry and, oh, everything I could think of, so I wouldn't have to eat the awful stuff. But Mommy insisted, with a twinkle in her eye. So I put a spoonful in my mouth. And it was SWEET. I must have looked surprised, because she laughed. "I forgot to tell you that we used to switch the sugar and salt, too," she said. "So I just switched them back. APRIL FOOL, Betsy!"