La Donna - Italian Fashion Magazine - 1952

This is La Donna - a fashion magazine from July 1952. It's full of wonderful images and I'll try to translate some of the text (using Google Translate...I speak NO Italian!) I'll post more later through the week, stick around.

"The cover: classic suit with bare shoulders Schiaparelli scarf-cape that can cover the neckline and the color pink the most successful summer."

Schiaparelli Shocking Pink - 1937

"These are the little under-coat dresses that are making headlines...and this is the color, a pink as brash as you please. That Schiaparelli brewed in a moment of inspiration and calls Shocking."