Let's Laugh at the Men

Granted, this is low hanging fruit, everybody in 1972 looked pretty bad. But the poor guys got the worse of it. Especially if they were shopping from the Montgomery Ward catalog for Spring/Summer. Of course that begs the question...who shopped from a Montgomery Ward catalog anyway? But somebody did. And some guys looked like this. 

Galey and Lord Town Cottons - 1945

"Partners William Galey and Charles Lord founded Galey & Lord in 1886 to market fabrics to the apparel industry. The pair established the company as a selling agent for their other business, Aberfoyle, a mill in Pennsylvania. The firm grew steadily, and by 1922 it also functioned as sales agent for Camerton Mills. During the Great Depression, Galey & Lord manufactured a fabric common for civilian work wear--khaki. Though expensive, khaki earned its place as a conventional apparel fabric at this time." More info found here.

Each of these dresses was available from the Montgomery Ward Catalog, Spring/Summer in 1945. The dresses were $12.98 each, the hats, "Large Sailor hat of lustrous imported Straw Braid" and "Smart Mushroom Brim Bonnet of rich imported Straw Braid" were $12.50 each.

A Love Test

How much does your man love you? Would he wear this if you made it? Out in public?

Whimsies by Lietta - 1967

These charming notebook covers and totes use bright felt and imagination. The hands are wood ice cream spoons, the "ballet slipper" bag includes a key ring, and the sewing tote has scissors for a bow, a tape measure on the tree and a thimble in her pocket!

What could go wrong?

A crocheted bathing suit? Really? I'm thinking sand, sagging, and seaweed.

"add fascination, thrills and zest" to your life!

You can tell she's designing "smart" clothes...she's wearing glasses!