Rooter Caps, Soccer Hose, Soft Ball Slacks, Tank Suits! More from Athletic Goods Catalog 1935

This is the last of these, but hardly the least. Why didn't Cadet Caps catch on?




(a repost from Feb, 2009)

Athletic Goods 1935 Supply Catalog - Pep Squad and Cheerleaders!

I don't think those slim skirts allowed for much jumping around, but don't the men look dashing? It's because they had "Pep Trousers"!
What made a sweater a "Shaker Sweater? And what was a Melton Jacket?



(a repost from Feb, 2009)

Athletic Goods 1935 Supply Catalog - Vintage Football!

From Lowe & Campbell Athletic Goods Co. out of Kansas. This is a wonderful look back, even for us who don't know one end of a football from the other. But stick around...football gear wasn't all they sold.




(A repost from Feb, 2009)

It Snowed!

I'm home in Seattle and while it doesn't snow much here, the 2 year old granddaughter has talked about it for weeks. And finally we have snow! This Good Housekeeping cover by Vernon Thomas just looks like her and her little brother.
I hope you are all snug and warm!

Protect your most Precious Treasure - Vanta Baby Garments - 1935

So much here. A baby in a bubble, the mysterious Silva Lining, charming illustrations, 500 baby names and a career offer!

"Vanta Baby Garments - No Pins, No Buttons - made by specialists - in layette sizes they are steam sterilized and Cellophane-sealed - resist wash, wear, stretch and tear. The Silva Lining, obtainable in all layette sizes, is a smooth, super-absorbent fabric in cotton, wool with cotton, and silk and wool with cotton."
We also get "The Vanta Style Review" of sweet babes wearing these amazing garments. Then there is the pretty, but odd baby under glass illustration by Annie Benson Muller (she was a prolific illustrator, but I couldn't find out much about her life).
This picture and much of the text stresses how sanitary everything is. Which may have been a response to the Polio epidemics that frightened everyone (the most memorable was in 1916, but outbreaks continued through the 1950's).

You also have an offer to write for a booklet -"Write EARNSHAW KNITTING CO.,NEWTON, MASS., DEPT. G-2, for free booklets - "Baby's Outfit", 80 pages of information and 500 suggestions for names; or ask for "The Toddler" for babies 2 to 6 years."

You can even become a Mothercraft graduate;
"When Buying Layettes - Ask your store to have a graduate of the Mothercraft course of study wait upon you. Look for the Mothercraft emblem. Write us if your store has no Mothercraft graduates. It means a year of hard study which makes a girl a professional saleswoman on Infant's wear."

"Next to your Baby...there's nothing like Vanta"

Dressmaking Made Easy - 1935

A glimpse at this instruction book put out by the McCall Company in 1935. I've included a few of the pages for techniques you'd need to master. Also they think electric sewing machines might be a good idea.

Charming Day Dress, For Mornings, Extremely Flattering, Attractive Home Frock - All from 1935

Notice all the details, the shaped collars, lines in the skirts, even in the sleeve cuffs. These gals could sew!

Extremely Flattering
The dress, No. 870. is designed for 16, 18 and 20 years and for 36, 38, 4O and 42 inches bust-measure. To make the dress in the 36-inch size will require 3 1/2 yards of 39-inch material, with 3 yards of binding.

For Mornings
The dress No. 2611, is designed for 36,38,40,42,44 and 46 inches bust-measure. To make the dress in the 36-inch size will require 3 1/2 yards of 39-inch material, with 3/8 yard of 35-inch contrasting goods, and 3 1/2 yards of binding.

Attractive Home Frock
The dress No. 872, is designed for 36, 38, 40, 42, 44, 46 and 48 inches bust - measure. To make the dress in
the 36-inch size will require 3 5/8 yards of 39-inch material, with 3 3/4 yards of
binding.

Charming Day Dress
The dress No. 2618, is designed for 36. 38, 40, 42, 44, 46, 48 and 50 inches bust-measure. To make the dress in the 36-inch size will require 2 5/8 yards of 39-inch material, with 1 1/4 yards of 35-inch contrasting goods.