Bella Hess Ladies Shoes from 1940

I am surprised how cool these are. Not a lot of color choices, but some exotic shapes. Which ones do you want in your closet?
(This is a repeat post from February 2009)

"It's nice enough for street wear, yet costs only $1.00!"

Becoming Cottons - from the Bellas Hess Fall/Winter Catalog - 1940.

Let's hear it for the Boys! 1940 Teen Fashion

Don't miss the Melton Zipsters, Sportsters, Hi-Waist Slacks, and the flock of "mix-em" togs!

More about Babies...Bellas Hess Catalog 1940

Enlarge this to see the Hand Embroidered dresses sold for 69¢, or the 49 piece layette for under $5.00. And three cakes of Castile soap for 10¢!

Puckerette, Zipster and Hygenized?

All attributes of Ladies Slips of course! At least in the 1940 Bellas Hess catalog.

Ladies Shoes from 1940

I am surprised how cool these are. Not a lot of color choices, but some exotic shapes. Which ones do you want in your closet?

40's Hats from Bellas Hess

What's your favorite?


I am partial to the 'Wings of Fashion' on the bottom row...looks like she has horns growing out of her head!

Bellas Hess Catalog Fall/Winter 1940-41

The front and back pages...with more to follow.