Chicago Mail Order Catalog - Spring and Summer 1939 - Part 3

Hats and Shoes!!!!!

Todays Woman Magazine March 1947 - Hats!

Ok, Kids...I came across a treasure trove of cool old fashion magazines. We'll start with Today's Women from March 1947.

"Smart Headwork" - Make and Mend for Victory - 1942 - Part 4

"A ball of yarn, a scrap of felt, and you...looking like a fashion photo" More from Make and Mend, this time it's Hats. Fabric Hats, Crochet Hats, Felt Hats...with a few Bags and Collars!
Again this includes lots of instructions, but I wanted to help anybody who wanted to make these. And please come back and show us!

"With such a hat romance can't be far behind" - More Hats from Chicago Mail Order Catalog 1933

"Stunning" "Superb" "Swanky"
"Coquettish and seductive member of Fashions latest "cult", its mask brim dipping to "shadow" twinkling eyes"
"Dainty and Dressy"
"It demonstrates that a conservatively "tailored" hat may be radically smart...liberally charming!"

If you look at the post several days ago that showed hats from the fifties you can see the differences, these have more brims, but they sure aren't huge wide hats...instead small, close to the head with lots of details.

For Women Who Demand The Newest! - More Hats from Chicago Mail Order Catalog 1933

"Winning Style - Wonder Value"
"Lillian Bond - Alluring WAMPAS "Starlet" of 1932 is thrilled by our last-minute styles!"
"Sweet Peggy Shannon voices movieland's approval of 'Style Queen' hats"
"It reduces 'overhead' expense while greatly increasing your chic!"
"Dorthy Wilson - Radio Pictures 1932 Wampas "Starlet" is thrilled at the beauty and value of our 'Style Queen" fashions."
"Down-In-Front is Up In Favor!"

I just love these ads, but I had to find out what WAMPAS stood for. The Western Association of Motion Picture Advertisers picked 13 'starlets' each year and then they got to speak with authority about many topics...apparently including ladies hats. But I'm sure they really were thrilled by these...who wouldn't be?

Styles That Thrill All America - Hats from Chicago Mail Order Catalog 1933

"Class, My Dear, Class!"
"The Latest Flash from Hollywood!"
"Adorable Sue Carol (Charming Hollywood Favorite) Praises 'Style Queen' Hats"
"The Smartest Silhouettes of The Season!"
"It's just a soft, crushable "handful" of hat...but what a devastating amount of allure it harbors!"

I think you can tell that while I love the hats themselves, it's the copy writers that send me over the edge. Do enlarge these and read the descriptions...priceless!

"The Hat - That flatters and hugs the head" - 1953

From The Ladies Home Journal in 1953

"New hats are small and sleek, made of glamour fabrics - fur, satin, velvet, and jewel toned velours. Definitely pretty - fashion says, this fall."
By Ruth Mary Packard

Black broadtail beret with braid, made for an autumn-leaf-red wool suit, both by Hattie Carnegie. This sleek little hat is perfect fashion for black costumes or any bright color.

Blond velvet beret and gloves match collar of Hattie Carnegie's suit, bag by Ben King.

Winged toque in satin and velours by Christian Dior - New York, worn with Maximilian's mink jacket, bittersweet velvet gloves.

Passementerie on satin - Lilly Dache's horseshoe helmet worn with Tina Leser's costume of black velveteen with green taffeta bow-blouse and long taffeta gloves.

Pleated wool Paisley in a new turban by Gladys and Belle, with matching gloves, jersey costume by Hannah Troy.

Leopard-velveteen cloche by John Frederics, bittersweet dress by Lotte, Koret bag.

Ruby-red pillbox with a rhinestone pin by Hattie Carnegie. Bracelets of black fox circle the black capeskin gloves.

We've Picked Pockets For Spring - Butterick 1940

While you may get mesmerized by these wonderful pockets, don't miss the hats!

40's Hats from Bellas Hess

What's your favorite?


I am partial to the 'Wings of Fashion' on the bottom row...looks like she has horns growing out of her head!

Speak Dear Tis Leap Year

Some cozy hats and gift ideas. And a sassy little locket!