Tailor-Made Suits - $5 "When you wish the latest styles write to us"

These models don't look very happy. In fact they look like elongated Barbie dolls. And their necks hurt from holding up those hats. I don't think fashion was very forgiving in 1898.

Sealpax - A Better Athletic Underwear - 1919

"Sold in a Cleaner Way."
"Sealpax costs no more, yet you get more quality and protection."
"Also Makers of Lady Sealpax Athletic Underwear"

Give Her A Torch - by Mary Carolyn Davies - 1919

GIVE HER A TORCH

By Mary Carolyn Davies

Decoration by W.T. Benda


A GIRL sits dreaming at her desk in school.
Her eyes upon her book, and wondering
At all it tells and does not tell.
What rule is there for beauty, or delight, or spring?
She gravely acquiesces and rebels,
And seizes every fact her thick book tells.


She will set out soon, far from desk and book,
With heart impatient and with eager look,
Down that old road that we have trod, a stranger
To all it holds of weariness and danger,
With only what these books have told.
No wisdom of the old
Will help her. We are dumb.
Selfish, we watch her come.


With only chance to guide,
And helpless to decide,
She yet must take, out of life's gifts that wait,
With groping hands, her fate.


Oh, mother, whisper to her; father, speak!
Teacher, can you not yield
Out of your strength a shield
To go before her?
She is young. and weak
And books tell little, and her blood runs free.


Then give her knowledge for a torch when she
Goes forth alone into the mystery,
The darkness that is life, that so she may,
Holding that torch, unerring find her way.

The Muff in Women's Costume - Cosmopolitian Magazine 1898

And some men too!

"The Most Wonderful Value Ever Offered For $3.00"

"The Famous Queen Quality Shoe For Women" "...a shoe which is a revelation to the wearer."
A trifle mannish?

"My wife says she cannot see how you do it for the money"

See what $65.00 (only $12.00 down) could buy you in 1892!

"We have never seen handsomer garments..."

"Absolutely necessary to the woman who wishes to dress well at moderate cost."

Nottahook- What our Gal yesterday needed!

Maybe this lacked marketing finesse, but it sure would have cured Gap-osis!

A Teeny, Tiny Sewing Machine! 1898

"Has less than one quarter the parts.." But it can do it all!