Hats - By And For Americans - 1947 - She Magazine

So many hats...all from this 1947 She Magazine. Make no mistake these are American women wearing American designers. "The styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners."

"Spring advocates more hat and less foolish-ness."

"Cover Story - Synonymous with Easter...the soft navy suit illustrated on cover. Tenderly tailored to emphasize the feminine curves of your figure, it is collared with demure scallops. A Swansdown suit about $50. B. Altman"

"THE styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners. They are pretty as American women are pretty. Their clean cut lines, their high style fit in with the good looking American designed clothes that American women wear. They are expensive, but we have selected them because they represent the artistry of some of our finest designers. They are trends. The Spring breezes will also blow on less extravagant models.
Spring advocates more hat and less foolishness. Off the face models have been accepted, applauded and adapted in all price ranges. Brimmed hats sit firmly back on the head. Not even the swoop down on the eye types lose face. There is a great deal of action behind the back of the head ... making exits as entrancing as entrances. The overstuffed look of winter has given way to straight adorned prettiness. Crisp ribbons are used by the yard in an unbelievable range of color . . . plus plaids, stripes and novelties. Flowers spring up in profusion. Veiling, maline and net come in for rapt attention."

Make your own Lilly Dache Circle Hat! 1953

Here's a little gift to start your New Year off right. A full size pattern for a Lilly Dache Circle Hat! There are tons of styles and ways to wear this, you'll have so much fun picking out fabrics and trimmings...you're welcome!
(Oh, and if you scroll all the way down there's an extra treat)

And as an extra bonus, here's how to make Lilly Dache Scarves.

Woman's Home Companion -1956 - Spring in New York - Coats and Hats!

"Coats for rain or shine...hats bloom with flowers"

April showers do bring spring flowers but they can also spoil many an Easter parade or party. We know that we cannot do anything about the weather but fortunately something can be done about spring coats. Nowadays they can do double duty as raincoats, day and evening, in such a way that you can be protected as well as pretty. Even such fragile fabrics as linen, brocade and white satin can go out in the rain. And they relegate the Burberry to its proper place-to men.

The five day coats [shown above] in charcoal corduroy, in blue and white checked linen, in yellow burlap, all by Lawrence of London. Black whipcord coat (in center) from Main Street; pink in a finely woven cotton called Element cloth by Bonnie Cashin for Harris. Men's traditional Burberrys from Brooks Brothers.

The five coats shown above are for 5 p.m. and after. Lawrence of London again made three; the butterfly print on shantung, the gold brocade and the white satin. The violet printed taffeta is by Helen Van Vliet for Town Creations; the cape-collared black coat by Bonnie Cashin for Harris.


When the sun does shine in April, it's sunny enough to call for one of the new big, flowery hats. The English garden printed taffeta hat is by Adolfo for Emme; the out-size straw with poppies atid field flowers and the chrysanthemum-petaled toque from John- Frederics; the coral-pink hat trimmed with matching roses is by Lilly Dache, the lavender-blue flowered Manet-type hat is by Sally Victor. Dresses by Karen Stark for Harvey Berin.

The Diplomat - Travel-Fashion- Society Review, March 1957

Oh, my! We get to visit the upper crust. Starting with Miss Isabel Flood, San Francisco socialite, surveys the landscape at America's Switzerland- Sun Valley, Idaho. But for today lets's look at the Fashion Report By Vyvyan Donner.

An interesting silhouette with beautiful balance is created by Irene, in this full, blouse-sleeved top, combined with a slender stem -of -a-skirt. The deep V back is a dramatic break in the wide area of the top, and the butterflies and roses are printed on silk crepe. Gunther Jaeckel.

Born for the dance. A white frost silk marquisette dress with a great sweep of sash in floral-printed taffeta. By Irene. Gunther Jaeckel.

A warp-printed flowered silk taffeta cocktail-to-dinner dress designed by Fira Benenson. The print, the delicately-draped bodice and crushed sleeves ire reminiscent of XVIII Century portrait dresses. The skirt is drawn taut in front, has an airy, poufed panel in back. Jewelry by Marvella. Gloves by Iris. Lord & Taylor, about $295.00.

The wide, standaway, turned-down collar on this lustrous Russian broadtail jacket makes a handsome setting for the white mink ascot. Bracelet-length sleeves with cuffs; pocket flaps. By Fredrica. Available at: L. S. Ayres, Indianapolis; Lucy Baltzell, Hartford, Conn.; J. L. Hudson, Detroit; Rich's, Atlanta; I. Magnin, San Francisco; Swanson's Kansas City; Madeleine et Cie, St. Louis; Miss Jackson Shop, Tulsa.

Chinchilla in its silver tones, or in its silver tones, makes beautiful harmony with 1957's two top spring colors, light grey and beige. This chiffon-weight fur has the soft fullness needed to complement the sheaths and straight-lined evening gowns. Jacket by Ritter Brothers. The silk chiffon gown is magnificent draped to mould the bosom and midriff, falling from there to the floor in classic folds. A dream of a dress by Jane Derby. Jewelery by Fashion Craft. The Chinchilla, of course, is Empress.

Emba cerulean mink is particularly lovely with this spring's lilac tones and pearl grays. The horizontal placing of the skins on the sleeves and body of this jacket give it a softly-wrapped look of gentle protection. By Maxmilian.

Indispensible for traveling, a coat that withstands wrinkles and rain. It is designed by Peter Conte for Milner Rainwear in Swedish cotton tweed. A wide box pleat in back seems to form a flying panel. Hanging straight in repose, it takes on a graceful swing in motion.

From George Carinel's spring collection, designed by Louis Claveric. A willowy, slender wrap coat in honey beige imported French Alencon lace. Re-embroidery emphasizes the luxurious, carved, textured look in the lovely fern and flower pattern. The long, narrow silhouette is obtained by a slightly indented waistline, placed high, and inverted pleats set on either side in the back. Tiny, tailored bows top the pleats. Turban by Lilly Dache. About $425.00.

Full-length woolknit sweater coat designed by Goldworm, with a drawstring hood that flattens ot-it into a sailor collar. A ronv of nine disc buttons maintain the coveredup look. This coat will take an enormous amount of wear without showing a crease. No matter how you treat it or toss it about in packing or traveling, it never loses its shape.

Straight front and back, this handsome topcoat of British wool slants gently out toward hemline at the sides. lt has a deep, wide collar with tab button closing which stands out from neck just enough to give a glimpse of pearls. Hat by Mr. John. Coat by Glenhunt. $125. Available at: Bergdorf Goodman, New York City; Lewis Thos. Saltz, Washington, D. C.; Dorothy Bullitt, Philadelphia; C. Crawford Hollidge, Boston; Halle Bros., Cleveland; Saks, St. Louis; H. Liebes, San Francisco.

Urban sophistication in this navy, basket weave wool, fitted topcoat. This wonderfully striking silhouette is achieved by the cape back, and the fullness of many folds in the back of the "skirt." Designed by Sophie, with Stephen Erklin for the spring collection of ready-to-wear Sophie originals. Exclusively Saks Fifth Avenue.