Fabulous Forties Suits - She Magazine 1947

Suits Are Sculptured, Suits are Curvaceous, Suits are Urban and Suburban. And who can argue? The best thing about the Forties was those suits. Take some time and look at those details.

Hats - By And For Americans - 1947 - She Magazine

So many hats...all from this 1947 She Magazine. Make no mistake these are American women wearing American designers. "The styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners."

"Spring advocates more hat and less foolish-ness."

"Cover Story - Synonymous with Easter...the soft navy suit illustrated on cover. Tenderly tailored to emphasize the feminine curves of your figure, it is collared with demure scallops. A Swansdown suit about $50. B. Altman"

"THE styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners. They are pretty as American women are pretty. Their clean cut lines, their high style fit in with the good looking American designed clothes that American women wear. They are expensive, but we have selected them because they represent the artistry of some of our finest designers. They are trends. The Spring breezes will also blow on less extravagant models.
Spring advocates more hat and less foolishness. Off the face models have been accepted, applauded and adapted in all price ranges. Brimmed hats sit firmly back on the head. Not even the swoop down on the eye types lose face. There is a great deal of action behind the back of the head ... making exits as entrancing as entrances. The overstuffed look of winter has given way to straight adorned prettiness. Crisp ribbons are used by the yard in an unbelievable range of color . . . plus plaids, stripes and novelties. Flowers spring up in profusion. Veiling, maline and net come in for rapt attention."

Fascination Magazine - 1946 - Fashioned For Living

"Fashion is a medium of expression, and the power of self-expression has strange sorcery. Fashion is a general acceptance of a way to live, or dress, or think; style is your individual acceptance of the custom. Fashion is the March of Time of feminine personality in this modern world. And the modern woman knows that the way to look is natural-the way to achieve it is artful. Individually, a woman assumes the role of her costume, fits into and acts the part of her home atmosphere. She is interested in fashions to suit her way of life; often she lives up to and rearranges her way of life to suit a costume. Collectively, fashion links hands with the economic and political temper of the times. Postwar reunions create exotic, feminine, exciting styles for intime moments; new home architecture inspires casual styles for lounging; distance shortened by modern travel encourages styles for practical, varied wear. Thus, time and circumstances demand that fashion, to live, must be funetional. FASCINATION seeks to show you each month the newest fashions in their natural settings, with no little fences herding you into age or wage groups. On the following pages we offer some suggestions for your individual expression."