So many Mail Order Catalogs! 1929 - 1930

There are a few of the many fabulous catalogs you could choose from in 1929-1930. These advertised for urban shoppers, but also brought fashion to that rural small town gal who wanted to wear the latest thing.

The Charles William Stores started in 1913 in New York.
Did you know Lane Bryant started in 1904 selling maternity clothes?
I have posted about a 1940's Bella Hess catalog here.
The Hamilton Garment Company still sells fine shirts.
I only found more ads from Elmer Richards Company. Do you know more history of this Chicago business?
The Minneapolis Knitting Works had a long history before closing in 1952.
Frederick Herrschner Inc. is still in business today selling crafts.
And here is another ad from the Dolly Gray Company.

So there was no excuse for you or your family not to be well dressed!

Woman's Home Companion -1956 -If You're Stout

It's a sweet dress, but I don't think there's much slimming about those lace saddlebags on her hips!

Rubber Reducers, Bust-Confiners, Bloomers, Slumber Snuggies! Lane Bryant Catalog 1937 ( Part 5 )

"...resists the greater strain stout women place on their underclothes."






And don't miss the Diaphragm Reducer...to be worn over corset" Gads, how did these poor women get dressed? Well, we'll leave them to their misery, this is the end of this catalog. But we can all be glad times have changed!

Adaptolettes, Corsets, Supporters, Brassieres and Bandeaux - Lane Bryant Catalog - 1937 (Part 4)

"Bust Confining Adaptolette with Adjustable Reducing Inner Belt" Ah, the good old days!



"...hold you IN and UP as nature intended."

Full Fashioned Hose and Stout Arch Shoes! Lane Bryant Catalog - 1937 (Part 3)

"Calling all thrifty Stout women!"

Newest "At Home" Fashions - Lane Bryant Catalog 1937 (Part 2)

"look attractive while you're active!"





"Unusually well-tailored, with all the roominess that the stout woman requires."

Lane Bryant Catalog - 1937

Here's thrilling news for you and for over a million other stout women!




"Send us your correct measurements...we will send correct size"