The Charles William Stores started in 1913 in New York.
Did you know Lane Bryant started in 1904 selling maternity clothes?
I have posted about a 1940's Bella Hess catalog here.
The Hamilton Garment Company still sells fine shirts.
I only found more ads from Elmer Richards Company. Do you know more history of this Chicago business?
The Minneapolis Knitting Works had a long history before closing in 1952.
Frederick Herrschner Inc. is still in business today selling crafts.
And here is another ad from the Dolly Gray Company.
So there was no excuse for you or your family not to be well dressed!
"There are always details that date a new Paris frock as belonging to the season just beginning instead of the one coming to an end, and pointed treatments are just such a detail in the new French showings. Almost every designer uses them in some form or other, yet there is no uniformity because the points are used in ways as original as the lines of the dresses themselves. In one frock on this page, the points are a minor detail, used to suggest a higher waistline in an evening gown of stiff silk. In the other frock, pointed effects are the theme of the dress, with pointed seamings, a pointed cape collar and dipping hemline."
"PARIS is creating more and more frocks for daytime of light weigh woolen fabrics, some of them frocks that accompany a coat of the same material to form an ensemble and others that are intended to be worn alone or with a scarf or fur. They are of such light woolen that they overcome the usual objection to woolen frocks in steam-heated American houses, and being so light, they are made in models that are equally attractive made up in silks."
"SUITABILITY to the person who is to wear it and to the occasion when it will be worn is the rule that governs French daytime frocks, so the tailored fashions that form the smartest costumes for daytime include all types. One
may have a soft feminine type of tailored, frock with a circular skirt and a bow at the neck and waist, or a frock with crisp pleats, tailored in every detail. Or frocks that compromise by having tailored lines, and soft feminine details."
"As has been pointed out, a woman possessing a knowledge of sewing and garment construction may follow any one of several ways in putting that knowledge into practical use; and it is always well for her to be governed in what she decides to do by her preference for the kinds of work that will be required of her, as well as by her ability to do them, for she will make the greatest success of the work that she likes best and that she can do best. Likewise, it will be well for her to remember that if the field for work along the lines she prefers is not large enough, she should arrange to include other things in order to keep herself and, if possible, her helpers busy."
"Use of the Measure Slip-One practice that a dressmaker should never fail to follow when the customer comes to plan a dress, is to take her measurements. As it is very important that these be complete in every respect, a measure slip, such as the one shown in Fig. 6, should be used. It will be observed that this slip is arranged so as to give all the necessary information in a concise and systematic manner."
