Hats - By And For Americans - 1947 - She Magazine

So many hats...all from this 1947 She Magazine. Make no mistake these are American women wearing American designers. "The styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners."

"Spring advocates more hat and less foolish-ness."

"Cover Story - Synonymous with Easter...the soft navy suit illustrated on cover. Tenderly tailored to emphasize the feminine curves of your figure, it is collared with demure scallops. A Swansdown suit about $50. B. Altman"

"THE styles on the following pages, all whipped up on this side of the Atlantic, clearly prove that American designers cook up as delectable concoctions as the Paris milliners. They are pretty as American women are pretty. Their clean cut lines, their high style fit in with the good looking American designed clothes that American women wear. They are expensive, but we have selected them because they represent the artistry of some of our finest designers. They are trends. The Spring breezes will also blow on less extravagant models.
Spring advocates more hat and less foolishness. Off the face models have been accepted, applauded and adapted in all price ranges. Brimmed hats sit firmly back on the head. Not even the swoop down on the eye types lose face. There is a great deal of action behind the back of the head ... making exits as entrancing as entrances. The overstuffed look of winter has given way to straight adorned prettiness. Crisp ribbons are used by the yard in an unbelievable range of color . . . plus plaids, stripes and novelties. Flowers spring up in profusion. Veiling, maline and net come in for rapt attention."

Donna Reed - SHE Magazine 1947

We have a copy of SHE Magazine from April 1947. This small magazine is a bit of a mystery, I couldn't find out much about it, but the editor was Jane Harrold, published by Benj. J. Weissman, none of whom I could find out about. But this issue features Donna Reed who we all remember (well, those of us who are over a certain age).
Here we have Donna showing us her outfits from Sunup to Sundown. Wasn't she pretty?

Necessary Things in 1901 -Woman's Home Companion

Here's our last look at the goodies from this slice of history. These are a few things you needed to make your life better.

And my personal favorite...

I was going to add this company to my tag list...but I thought it might lead to problems. ;-)

Life in 1901 - Woman's Home Companion

Here's are some advertisements for things you'll be needing around the house.

1901 Fashions from Women's Home Companion

"These artistic garments have a certain elegance which has not been approached in many eras of fashion, and the long loose coats in particular, whether of cloth or silk, are not only comfortable, but elegant and altogether bewitching."

Corsets from 1901 - Woman's Home Companion

I have a wonderful April 1901 copy of Woman's Home Companion magazine. It's chock full of treasures, but as always it's the ads that are the best. One thing you always find is ads for corsets. Look at this batch and consider how you'd be able to fit in one of these. Kinda scary thought!

"It is hygienic and beautiful."

"For elegance and ease".

"the only corset in all the world that does reduce a too high abdomen...".

"Cannot break at the waistline."

"The only stylish corset worn."

"...will give the straight-front effect without discomfort to the wearer."

And if you are having trouble fitting into your corset try these.

"For bathing at the lakes or seashore their buoyancy will keep your head above deep water."

"Cures Female Troubles"

Make The Clothes That Make The Woman - McCall's 1956 Part 2

Let's look at more of this McCall's catalog from April 1956. This has some Fashion Excitement for the young, patterns featured in Mademoiselle, the empire silhouette for brides and maybe best of all Givenchy designs, direct from Paris!

Make The Clothes That Make The Woman - McCall's 1956

Make the clothes that make the woman. That is the refrain from this McCall's catalog dated April, 1956. It came to us from Capwell's, "Oakland's Finer Store". These are just fabulous, We see "the narrowed silhouette", "the new season cover-up" (though why you'd want to cover these up is a mystery), and "new looking designs for women". Enjoy.

Hand Crocheted Ties for Men and Boys - 1952

Hand Crocheted Ties for Men and Boys in Imported D-M-C Pearl, as shown in Vol. 404 from 1952. It's the "newest fashion for men".

"The hand crocheted tie is fashion's big new favorite for men and it's the big new favorite with men who want something really new, really different, really good-looking in ties.
Whether he prefers solid colors . . . smart neat patterns ... or bold exciting designs ... you'll find them all here to choose from and, each and every one is downright easy to crochet and, above all, downright economical too - most can be made for less than $1.00.
And what beauties these ties really are crocheted of luxurious silky D - M - C Pearl! They tie easily, and with that perfect knot that every man likes, because only D - M - C Pearl has the texture, the superb lustre, and the strength and suppleness so important in a good hand crocheted tie. In addition, like all D - M - C, the brilliant colors are fast to washing ... an advantage you'll appreciate as much as he will.
Crochet him one of these smart new ties and see how pleased he'll be to wear it."