Donna Reed - SHE Magazine 1947

We have a copy of SHE Magazine from April 1947. This small magazine is a bit of a mystery, I couldn't find out much about it, but the editor was Jane Harrold, published by Benj. J. Weissman, none of whom I could find out about. But this issue features Donna Reed who we all remember (well, those of us who are over a certain age).
Here we have Donna showing us her outfits from Sunup to Sundown. Wasn't she pretty?

Necessary Things in 1901 -Woman's Home Companion

Here's our last look at the goodies from this slice of history. These are a few things you needed to make your life better.

And my personal favorite...

I was going to add this company to my tag list...but I thought it might lead to problems. ;-)

Life in 1901 - Woman's Home Companion

Here's are some advertisements for things you'll be needing around the house.

1901 Fashions from Women's Home Companion

"These artistic garments have a certain elegance which has not been approached in many eras of fashion, and the long loose coats in particular, whether of cloth or silk, are not only comfortable, but elegant and altogether bewitching."

Corsets from 1901 - Woman's Home Companion

I have a wonderful April 1901 copy of Woman's Home Companion magazine. It's chock full of treasures, but as always it's the ads that are the best. One thing you always find is ads for corsets. Look at this batch and consider how you'd be able to fit in one of these. Kinda scary thought!

"It is hygienic and beautiful."

"For elegance and ease".

"the only corset in all the world that does reduce a too high abdomen...".

"Cannot break at the waistline."

"The only stylish corset worn."

"...will give the straight-front effect without discomfort to the wearer."

And if you are having trouble fitting into your corset try these.

"For bathing at the lakes or seashore their buoyancy will keep your head above deep water."

"Cures Female Troubles"

Make The Clothes That Make The Woman - McCall's 1956 Part 2

Let's look at more of this McCall's catalog from April 1956. This has some Fashion Excitement for the young, patterns featured in Mademoiselle, the empire silhouette for brides and maybe best of all Givenchy designs, direct from Paris!

Make The Clothes That Make The Woman - McCall's 1956

Make the clothes that make the woman. That is the refrain from this McCall's catalog dated April, 1956. It came to us from Capwell's, "Oakland's Finer Store". These are just fabulous, We see "the narrowed silhouette", "the new season cover-up" (though why you'd want to cover these up is a mystery), and "new looking designs for women". Enjoy.

Hand Crocheted Ties for Men and Boys - 1952

Hand Crocheted Ties for Men and Boys in Imported D-M-C Pearl, as shown in Vol. 404 from 1952. It's the "newest fashion for men".

"The hand crocheted tie is fashion's big new favorite for men and it's the big new favorite with men who want something really new, really different, really good-looking in ties.
Whether he prefers solid colors . . . smart neat patterns ... or bold exciting designs ... you'll find them all here to choose from and, each and every one is downright easy to crochet and, above all, downright economical too - most can be made for less than $1.00.
And what beauties these ties really are crocheted of luxurious silky D - M - C Pearl! They tie easily, and with that perfect knot that every man likes, because only D - M - C Pearl has the texture, the superb lustre, and the strength and suppleness so important in a good hand crocheted tie. In addition, like all D - M - C, the brilliant colors are fast to washing ... an advantage you'll appreciate as much as he will.
Crochet him one of these smart new ties and see how pleased he'll be to wear it."

Mary Maxim Sweater Designs - Original Knitting Designs for all the family!

These are wonderful sweaters from a Mary Maxim Catalog. You could order these and many more patterns and then you knit them for your loved ones.
This company is still in business and you can read more here.

This is undated, but maybe somebody can recognize that sports car they are leaning on for the back cover.

These sweaters are "Perfect for casual wear the year 'round" and "Soft and fleecy as a cloud", "Gay Designs for Little People", "Smartly Styled", A "Head Start" on Fall Season Fashions, and it's the "Newest Knitting Sensation".