The article inside the magazine refers to the jinx...the idea is that other movie stars hadn't done well in Radio, but they expect that Mae would do fine so long as she passed the censors. She did work in radio, a few sketches in 1937, (Edgar Bergen's radio show), but there were issues with censors and she ended up being banned from Radio.
But Ms. West did OK without radio, she had a fabulous career.
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