Tuesday, February 18, 2014

The New Shape Tiered Jacket

This is from a Modess ad in Life Magazine, February 1951. The often featured fashion in their ads, but this jacket is pretty terrific and I wonder if it was ever a real thing.
And don't miss the text...the box was "so cleverly formed that, when wrapped, it looks like one of a dozen purchases...never like a napkin box." So what did a napkin box look like before?

1 comment:

  1. I enjoyed the ""when wrapped" portion--never seen a "wrapped" box in my 70 years! Love that you found such a wonderful ad!!
    The jacket looks like something from a Doris Day movie or something! she would have worn something like that and come twirling into a room!!