Harper's Bazaar 1944 - "Says the girl in the swallow-tail gown."

So much extra pleasure, luxury, distinction..." I just know they are talking about her gown, not her Marlboro.
(a re-post from November, 2010)

Harper's Bazaar 1944 - Not A Bra!

Improves your appearance 100%!
(Another 'I'm on vacation reprint' reprint from November 2010)

Harper's Bazaar 1944 - Why Are American Women The World's Best Dressed?

Again with the underwear, but this is pretty great!

"LARGELY because they wear the world's best underfashions. No matter how masterfully designed a suit or dress may be, it becomes ill-fitting over a poor foundation. Make the most of -your wardrobe by weaeing a Tailored-to-Fit foundation by Formfit. True, not as easily obtainable today, but none the less, as important as ever. At all the better stores."

Harper's Bazaar 1944 - Not A Bra!

Improves your appearance 100%!

Harper's Bazaar 1944 - "Says the girl in the swallow-tail gown."

So much extra pleasure, luxury, distinction..." I just know they are talking about her gown.

Harper's Bazaar 1944 - Fabulous Hockanum Woolen Suits!

Next time you get to christen a ship be sure to be wearing a Hockanum Wool Suit by Dorthy Cox, Claire McCardell or Vera Maxwell!