Thursday, November 4, 2010

Harper's Bazaar 1944 - Why Are American Women The World's Best Dressed?

Again with the underwear, but this is pretty great!

"LARGELY because they wear the world's best underfashions. No matter how masterfully designed a suit or dress may be, it becomes ill-fitting over a poor foundation. Make the most of -your wardrobe by weaeing a Tailored-to-Fit foundation by Formfit. True, not as easily obtainable today, but none the less, as important as ever. At all the better stores."


  1. I'm intrigued by the 'true, not as easily obtainable today...'. Is the date the clue, because it was during the war?

  2. Some war time magazines mention shortages every page, this 1944 edition only has it noted in a few ads. I wonder if Harper's Bazaar wasn't aiming at being an escape from unpleasant things?