Tuesday, October 27, 2009

"Covered Shoulders have a new captivation" - 1934

From a lovely spread in McCalls magazine in June of 1934. The gowns are amazing, as are the descriptions. Please note that the flowered print and the pink are the same dress.

No.7858. Interlude divine, in the day,of a modern maiden. A high neckline .. a covered shoulder will give subtlety to your appeal. And when you rise, your cue is rhythmic motion.

No. 7839. Femininity is on parade at eventide. Shoulder ruffles cascade into a capelet. A wide sash is softly definitive. But the secret of the Augusta Bernard chic lies in the tiered skirt.

No. 7852. The dinner hour has become fashionable for its intime atmosphere. The collar is set to stand in calla-lily
fashion. The bodice is a clinging contour that shapes into a vee waistline.

No.7857. Dancinq dress in the Mainbocher manner! The cushion collar exposes the crest of the shoulder as it cradles the arms. A butterfly bow and a vee decolletage are captivating.

1 comment:

  1. Absolutely stunning! I especially love the first dress.