Monday, August 17, 2009

Friday, August 14, 2009

Thursday, August 13, 2009

Newest "At Home" Fashions - Lane Bryant Catalog 1937 (Part 2)

"look attractive while you're active!"





"Unusually well-tailored, with all the roominess that the stout woman requires."

Wednesday, August 12, 2009

Tuesday, August 11, 2009

Monday, August 10, 2009

Modes Royale Evening Gowns - 1951

I have this loose page from some Modes Royale publication...aren't these amazing? At Patterns Of History they have more information.

The gold dress is Modes Royale 1025 from 1951
Shown in the Fall 1951/Winter 1952 Modes Royale Catalog
For star-studded evenings (or a perfect bride's-maid dress).
A strapless dress to be worn with or without its clever shoulder cover-up.

The strapless gown is Modes Royale 1026 from 1951
Shown in the Fall 1951/Winter 1952 Modes Royale Catalog
A dramatic, strapless gown with a fabulously-draped tunic overskirt.



Sunday, August 9, 2009

Lane Bryant Catalog - 1937

Here's thrilling news for you and for over a million other stout women!




"Send us your correct measurements...we will send correct size"

Thursday, August 6, 2009

A Love Test

How much does your man love you? Would he wear this if you made it? Out in public?

Wednesday, August 5, 2009

Clothes For You - A Pictorial Fashion Show 1954 - Part 7


28. A lovely dinner gown designed by Marusia. (Courtesy of Saks Fifth Avenue)

29. A youthful evening gown with a sophisticated air. (Courtesy of Franklin Simon and Co.)

30. A cleverly contrived gown designed by Adele Simpson which may be changed from a formal evening gown to a dinner gown by the mere redraping of the shoulder cape. (Courtesy of Saks Fifth Avenue)

31. A beautiful evening gown of pouf-shirred white peau de soie. (Courtesy of Ceil Chapman)

Tuesday, August 4, 2009

Clothes For You - A Pictorial Fashion Show 1954 - Part 6


22. Luxury touches of mink give an air of sophistication to this simple frock. (Courtesy of Junior Sophisticates)

23. A simple but dressy afternoon frock of the classic shirtwaist type. (Courtesy of Henry Rosenfield Originals)

4. A lovely afternoon gown designed by Sophie that is simple but elegant and which may be worn for important parties and an evening at the theatre. (Courtesy of Saks Fifth Avenue)

25. This short jacket in ivory nutria has a youthful casual look and a touch of unstudied elegance. (Courtesy of Fredrica Furs)

26. A perfect afternoon coat collared in mink for dressy occasions. (Courtesy of Saks Fifth Avenue)

27. A black velveteen coat looks especially lovely when worn over a short, satin evening gown. (Courtesy of Judy 'n Jill)

Monday, August 3, 2009

Clothes For You - A Pictorial Fashion Show 1954 - Part 5


17. A bathing suit-youthful and gay-that you can easily make. (Fabric made with Enka Rayon)

18. Well-tailored shorts and slacks which give a trim look to the figure are appropriate for certain moments of fun and relaxation. (Courtesy of Davenshire Co.)

19. A coat made of the finest Stroock Camel's Hair and tailored by Originala is a cherished possession and one that may be worn for many occasions. (Courtesy of S. Stroock and Co., Inc.)

20. A fitted coat with princess lines that may be worn with afternoon clothes as well as for street and spectator sportswear. (Courtesy of Franklin Simon and Co.)

21. A printed frock for afternoon wear is always a popular item in the spring and summer wardrobe. (Courtesy of Henry Rosenfeld Originals)

Sunday, August 2, 2009

Clothes For You - A Pictorial Fashion Show 1954 - Part 4


14a. A two-tone version of the classic suit makes an excellent spectator sports costume for the tall girl. (Courtesy of Simplicity Pattern Co., Inc.)

14b.An afternoon suit with its soft dressmaker touches that may be worn for after-five affairs when you wish to keep your outfit simple but in good taste. (by courtesy of Security Mills, Inc., and Claudia Young)

15. Simple classic frocks that have become perennial favorites for girls as well as women. (Courtesy of McMullen Company. Photography by Fritz Henle)

16a. A dressy cotton for afternoon wear. (Courtesy of Simplicity Pattern Co., Inc.)

16b. A gay skirt and a simple blouse lend pleasing variety to a summer wardrobe. (Courtesy of Simplicity Pattern Co., Inc.)

Saturday, August 1, 2009

Clothes For You - A Pictorial Fashion Show 1954 - Part 3


11a. A silk suit with classic lines may be worn with distinction at the country club and for street-wear on a warm summer day. (Courtesy of Peck and Peck)

11b. A trim well-tailored coat for rainy days. (Reprinted from Mademoiselle.Copyright Street and Smith Publications, Inc., 1953. Photo by Colhoun)

12. The versatile polo coat has an important place in any wardrobe because it may be worn for so many occasions-traveling, shopping, and on the campus. (Courtesy of Russeks)

13 a. & b. A versatile type of costume which becomes a trim street outfit when the jacket is worn. (Courtesy of Peck and Peck)