Friday, January 13, 2012

Make A Dress That Pays Your Figure Compliments - 1956

"If everyone had a perfect figure, choosing clothes would be a snap--but most of us have a fault or two that we would like to minimize. It's especially important to know your figure type when buying patterns because you can't try on the dress. Here are new silhouettes - choose the right one for you and walk into spring."

"If your shoulders are quite narrow-
Advance Printed Pattern 7917 (sketched left below). The large collar gives width, balances your- bosom and hips (scoop necks are also good). This dress is particularly becoming to the older, fuller figure because of its easy lines. To wear under it we show Warner's side-zippered girdle with lace-edged front panel and a bra with underbust wiring, nylon lace cups by Exquisite Form."

"If you are slim and short-waisted-
Advance Printed Pattern 7918. Empire-waisted dress with back-buttoning bolero. Under it we suggest one of the all-in-ones that are sized for the short-waisted figure."

"If you have a young figure-
Advance Printed Pattern 7916 (sketched at top). An afternoon dress, sleek and slim through the torso with the fullness swept to the back (wonderful camouflage for a more than ample derriere). To wear beneath it (shown left) are the lightest possible foundation garments Simone's one-way-stretch girdle in cotton lace, Hollywood-Maxwell's satin and lace bra with new strap treatment."

"If you have large hip-
Advance Printed Pattern 7887. Two-piece tunic dress in a dark color. Under it we suggest a girdle with two-controlling panels."

Wednesday, January 11, 2012

How To Choose The Right Foundation For You - More 1956 Underwear!

"Build Your Own Best Silhouette"

"Today foundation garments are designed for individual figure types and fitted as never before-all the way from lightweights for juniors to garments with built-in corrective features. They take account of high, waists, low waists, wide hips and narrow, bust sizes from AA to D. It's all done to make sure that you can find the garments that are exactly right for your figure."

"Three-way bra of white opaque nylon taffeta, with a frosting of lace at the bosom. About $6. Pretty and light, a step-in girdle of nylon power net with shaped center panel of lace over satin. About $11. Jantzen."


"KNOW YOUR OWN MEASUREMENTS

Choosing the right foundation can be a pretty perplexing job. You can save some of the salesgirl's time and your own if you go into the store knowing whether you are short- or long-waisted and what your bust, waist and hip measures are. This is the way to take your measurements: 1. Bust size. Hold a tape measure directly below the bust, then add 5 inches for your true size. Cup sizes for your bra may best be determined by the fitter. 2. Hip size. Make sure that you measure the fullest part of the hip. This is usually about 8 inches below the waist. 3. Waist size. Take a loose measure for accuracy. 4. Short waist? Long waist? Measure from directly below the bust to the waist to find out if you're short (3-4 inches), medium (5-6 inches) or long (6 1/2-7 inches). 5. Girdle length. A measure from waist to directly below the fullest part of the thigh will give you the right length. (This is important - a too-short girdle will ride up, a too-long girdle bind.) This measurement has nothing to do with your height.

WHEN YOU ARE FITTED

1. Move about in the garment and sit down-your flesh expands when you move or are seated. 2. Do not buy a size too small - this creates new bulges. 3. If your flesh is firm, you'll need less control than you will if it tends toward flabbiness. You'll find this out as the middle years come on. 4. A well-fitted girdle should control without causing a bulge or roll and without riding up.

WHAT YOU CAN EXPECT

Each type of foundation has a definite purpose. The all-in-one smooths away the bulges and gives a clean unbroken line that's especially good under slim dresses. High-waisted girdles paired off with long-line bras also give a smooth line and solve a special problem for women with full hips and small bust or large bust and average hip size (separates that suit your specific needs). For really firm control in the hip area there are lightweight garments with elastic panels at front, back and both sides. This eliminates the discomfort of heavy boning."


Tuesday, January 10, 2012

Build Your Own Best Silhouette 1956 Underwear!

"The way your dress fits depends on the foundation you wear and different types of clothes require different styles of underpinning. The all-in-one, for instance, gives the unbroken line you need under sheaths; a lightweight girdle and bra may he enough for fuller dresses. When you buy a dress, fit it over the right foundation, wear it that way for your best silhouette."

"The slim sheath - most important fashion of the year. This one, by Luis Estivez for Grenelle, has an intricate strapped neckline, is evening dress or sun dress, depending on its fabric. Perfection under it, a strapless long-line Warner corselette with waistline less indented than it would have been last year. And a nylon tricot sheath petticoat from Gracette.

The wide skirt-seen this year mostly in after-five dresses. Under this geranium-printed silk by Anne Klein for Junior Sophisticates, You wear one of the new petticoats that have body without stiffness, in nylon marquisette and lace, from Gracette; scalloped three-way bra, worn strapless, and two-way stretch panties, both from Gossard, are all the support needed."


"Middle-of-the-road fashion - the slender dress with moderately full skirt, in lightweight worsted, smart for a woman of any age. Leonard Arkin. Comfortable for anyone but especially useful to the woman whose flesh is beginning to soften, this all-in-one from Flexees, made of one-way-stretch leno elastic, with elastic satin panels at front, back and side for special hip control. The nylon tricot slip is cut on modified princess lines. Van Raalte."

"The high waistline-an incoming fashion, shown here in Adele Simpson's high-rising skirt with matching bolero and tiny blouse. This costume's long lines are good for the short-waisted young figure; underneath, it needs a light girdle like like one above with crisscross elastic sections to firm the hip, an embroidered bra, both from Peter Pan. Sleek, slit nylon tricot petticoat from Trillium."

Sunday, January 8, 2012

The richness and splendor of the East - 1956 Fashions

This 1956 article from Woman's Home Companion is titled "A New Simplicity touches our lives today". They show the new influences in room decor and what you should be wearing in these rooms.
"This new simplicity all around us comes from many sources-one of the most important is our new awareness of the restraint and beauty in Eastern design. Each generation since Marco Polo has rediscovered the Orient in its own way, drawing from it the ideas and qualities which suited its needs and which cave sparkle to its life. Our own generation is no exception. For us, the discovery has been vibrant colors on the one hand, serene monotones on the other. We reach out for the restraint, the simplicity of line, the lightness of scale-for everything, in fact, that brings a sense of space or that seems uncluttered to our extremely cluttered lives.

The richness and splendor of the East, which have always appealed to earlier generations, are for us only implicit in the materials we choose. For instance, you may see an evening dress this season made of beautiful brocade but its effect usually depends entirely on its line-the material its only ornament.

How does all this affect you and me-in our homes, in our lives? Consciously or unconsciously, we find ourselves desiring certain things that stem from the East - light sliding screens to separate two rooms or throw them together, low light furniture, simple lighting fixtures, simple uninsistent backgrounds. In clothes, we admire the slim column-like line of a dress translated from the Chinese; in hairdos and makeup we try out an Oriental effect..."


"In the Eastern fashion, B. H. Wragge's beautiful interpretation of the slit Chinese robe, The tunic shirt of printed silk Honan shown here over a beige skirt of spun rayon, could also be worn over shorts."


"Claire McCardell's modest jersey suit in the pencil-slim but graceful Chinese silhouette. The suit jacket is lined to match the turquoise pull-over blouse, fastened along Chinese lines with small buttons and fabric loops."


"A Chinese dress of Pink Poppy silk damask, imported by Dynasty of Hong Kong. In the classical tradition it is sleeveless, with the standing collar and side-slit skirt. Its functional lines focus attention on the elegant woven pattern of the fabric."


"Another striking example of this year's Chinese trend is this dress and jacket ensemble of orange silk linen. Note the jacket's stand-away collar and sloping shoulders. This illustrates how the Chinese influence can be adapted in an essentially Western fashion. From Talmack."

Saturday, January 7, 2012

Protect your most Precious Treasure - Vanta Baby Garments - 1935

So much here. A baby in a bubble, the mysterious Silva Lining, charming illustrations, 500 baby names and a career offer!


"Vanta Baby Garments - No Pins, No Buttons - made by specialists - in layette sizes they are steam sterilized and Cellophane-sealed - resist wash, wear, stretch and tear. The Silva Lining, obtainable in all layette sizes, is a smooth, super-absorbent fabric in cotton, wool with cotton, and silk and wool with cotton."
We also get "The Vanta Style Review" of sweet babes wearing these amazing garments. Then there is the pretty, but odd baby under glass illustration by Annie Benson Muller (she was a prolific illustrator, but I couldn't find out much about her life).
This picture and much of the text stresses how sanitary everything is. Which may have been a response to the Polio epidemics that frightened everyone (the most memorable was in 1916, but outbreaks continued through the 1950's).

You also have an offer to write for a booklet -"Write EARNSHAW KNITTING CO.,NEWTON, MASS., DEPT. G-2, for free booklets - "Baby's Outfit", 80 pages of information and 500 suggestions for names; or ask for "The Toddler" for babies 2 to 6 years."

You can even become a Mothercraft graduate;
"When Buying Layettes - Ask your store to have a graduate of the Mothercraft course of study wait upon you. Look for the Mothercraft emblem. Write us if your store has no Mothercraft graduates. It means a year of hard study which makes a girl a professional saleswoman on Infant's wear."

"Next to your Baby...there's nothing like Vanta"

Tuesday, January 3, 2012

Space Flower Swim Suit Coordinates - DeWeese Designs

And now for something completely different..."Space Flowers" Swim Suit Coordinates by DeWeese Designs.
This photo is undated but it screams 60's...Twiggy would have worn this I'm sure.
I hope this brings you Island Magic and Happiness!


DEWEESE DESIGNS brings Island Magic and Happiness for leisure hours in "SPACE FLOWERS" swim suit coordinates. Lusternit 'Bibkini' for petite young figures and the skirted Polyester jersey suit for any age or size. Patio Pants repeat the 'one-leg' matching floral embroidery to be worn with either suit in Brown/Yellow or Royal Blue/Azure. Brief Swim Suit #2309 - $30.00 Skirt Swim Suit #1327 - $32.00 Pant #6247 - $24.00

Sunday, January 1, 2012

Make your own Lilly Dache Circle Hat! 1953

Here's a little gift to start your New Year off right. A full size pattern for a Lilly Dache Circle Hat! There are tons of styles and ways to wear this, you'll have so much fun picking out fabrics and trimmings...you're welcome!
(Oh, and if you scroll all the way down there's an extra treat)








And as an extra bonus, here's how to make Lilly Dache Scarves.

Saturday, December 31, 2011

My New Years Dress

Just a little something I whipped up.
I hope you are looking so well this New Years!


Tuesday, December 27, 2011

Dressed For A Party - For Girls and Gals! - 1953

Bring in the new year with some party dresses for girls, toddlers and ladies from Family Circle Magazine, 1953.
Looks like everybody was ready for a good time!



Monday, December 26, 2011

Holiday-Wear Patterns and Smooth Underlines! - 1953

I think these may have been suitable for holiday shopping, they don't look like party dresses, but I do know to get this look you need the right underwear!



Friday, December 23, 2011

A Gibson Girl Christmas Message - 1910

From her....and me. I wish you all good things, Merry Christmas!



Thursday, December 22, 2011

Christmas Surprise - What To Give Dad - A Mother / Daughter Makeover! 1958

"Christmas Surprise - How one family solved the problem of what to give Dad."
Just go to the Good Housekeeping Beauty Clinic and go from "Harassed housewife to chic matron" and "From careless teen-ager to gracious, groomed young lady"

"Here's how they did it!"

"He's so hard to buy for!" The cliche fitted Mr. Joseph Ambrosia, of New York City, to a T; but Mrs. Ambrosia and nineteen -year-old Sandy found the perfect solution. Their Christmas present to Dad this year: a dramatically prettier wife and daughter. The transformation, supervised by our Beauty Clinic, took about two months, but didn't interrupt business-as-usual for Mrs. Ambrosia, a housewife, mother of four, and dedicated church worker, or for Sandy, a Good Housekeeping secretary, drama student, and a bit of a butterfly. Was their "present" a success? We leave it to you. Look at the pictures on the following pages, and see what you think.

A ban on nail biting was the first step for both Ambrosias. Sandy was a cuticle-chewer, too. But weekly manicures in the Beauty Clinic and the delight of having good-looking nails strengthened their determination. Once a day, Sandy smoothed on cuticle cream and her mother soaked brittle nails in nail hardener. Mrs. Ambrosia pampered rough hands often, with cream or lotion, and took to wearing gloves for every household chore. Results? Just see the pictures?

Sandy's eyes are brown and almond shape. And they smile when she does. But they needed a touch of boldness. We plucked the mischievous hairs beneath and between her brows, giving them a clean outward sweep. Shimmering green eye shadow contrasted with dark eyes, and long, thick lashes were tipped with mascara.

Make-up for the office had meant lipstick only-until we gave good reasons and showed results to our amateur actress. On Sandy's naturally oily skin, we used dry cake make-up. Contour curves under the eyes were lightened with ivory-tone foundation. A prominent chin retired with a darker foundation. Two powderings - the first as a prime coat, the second as a finish -prettied the clearest skin Sandy ever had. Her expressive eyes (the envy of the Beauty Clinic staff) are described above. Lipstick in a Christmas pumpkin shade was simpatico with her coral dress and nails.

Dad's biggest presents were his girls' new hair styles. All year long he had been hinting, in tactful male fashion, that Sandy and her mother have their hair styled. He'd tweak Sandy's pony tail and point to his own easy-to-manage hairdo.

The miracle of posture. Before her beauty course, Sandy walked and worked as though she had weights on her ears. Before: head and shoulders drooped, chest collapsed, as she read the paper. After - packages held at waist level, head high, chest expanded, back straight, shoulders wide.

It took courage for Sandy to part with her pony tail. Her last haircut had been a full year before. But after a few minutes of deft cutting and shaping, our gamine began to emerge. Gone were the unruly bangs, the wispy temple hairs, the long tress with its plaguing split ends. Sandy made one plea when we were styling her hair: "Please give me a hairdo that doesn't need much setting." We chose a short, face-framing style, with a smooth crown and sides that curled ever so gently about the ears. Sandy's fine hair curled willingly and stayed pretty-with the promised very little setting - when hair spray was used to set and hold it. A hair rinse, which added red highlights, also gave it more body. And a nightly routine of vigorous brushing rewarded Sandy with newly lustrous locks.

Sandy's complexion had always been her pet peeve. Like so many young skins, hers was oily and often dotted with blemishes and blackheads. Her new beauty regimen called for frequent lathering with medicated soap, followed by lots of hot, then cool, water and an astringent. At night, she hid her blemishes under healing cream, and twice a week applied a facial mask for oily skin. A wholesome diet, with no blemish - making sweets, clarified her skin in two months.


Mrs. Ambrosia impatiently waited her turn in the beauty chair. Like many busy women, she bad long ignored the feminine arts for more practical matters. Now she was in a rush to become a "new woman." We cut her hair and fashioned a short, pert style, with hair brushed up and back from the sides and pouffed high on top in a modified Empress coif, to slim her roundish face. A gentle, rod-type permanent disciplined her soft, fine hair, giving it body and a naturally curly look. Dandruff disappeared under the persuasion of a good antidandruff treatment, administered with weekly regularity. The final touch was a rich coppery rinse, which gave her dull locks new vitality.

Two figure problems confronted Mrs. Ambrosia: padded bips and poor posture bothered her in every costume. We gave her a series of exercises to tone and tighten the little bulges. A faithful student, she exercised 20 minutes every busy day. The result: waist and hips measured two inches smaller. "I'm going to keep it up," Mrs. Ambrosia told us. "I feel more nimble." A balanced, low-calorie diet trimmed off seven extra pounds in two months. Exercise improved her posture, gave her a confident air.

"Dry skin makes me look older," she said. We agreed. Early in the game, we explained to Mrs. Ambrosia the gifts of moisture lotion. It worked softening, dewy magic while she slept and under daytime make-up. A creamy foundation, instead of her customary "just powder," was a buffer against sun and wind. Peachy powder livened her pallid complexion. Lifting and lengthening scanty brows with eyebrow pencil and Christmas-green eye shadow on lids gave importance to subdued eyes. Cheating with a Santa-Claus-red lipstick, to give a generous mouth, made her look the winsome matron she is.

Tuesday, December 20, 2011

Christmas Cheer Throughout The Year - Give Lovely Cannon Towels - 1940

"...ready to gladden the heart, and the home, of every lucky person on your list!"


Monday, December 19, 2011

"There's nothing like a Singer - any Singer - to give a woman a real gift for sewing!" - 1955

"So modern, so advanced you'll have to see it - and try it - to believe how easy it can make even the fanciest stitching."
Is it too late to put this on my list?




Sunday, December 18, 2011

"My new sewing machine was a wonderful gift" says Mrs. Zelco - 1953 Family Circle

My goodness that Helen is a lucky gal. Don't you wish you'd get a new sewing machine for Christmas? If only you had a swell guy like Stephen around!
Oh and don't worry.."Young Stephen is so accustomed to the whir of the sewing machine that he pays no more attention to it than he does to the vacuum cleaner."



"Helen and Stephen F. Zelko Of Cleveland, Ohio live in an apartment on the top floor of Steve's parents' home. They did the painting and decorating themselves, and when they were ready to choose curtains. draperies, and slip covers, Helen realized she could save money by making them herself-if only she knew how to sew. She could, of course, take sewing lessons and then rent a sewing machine. But why rent a machine and reduce the saving to be made by home sewing?
Helen Zelko's dilemma was resolved when Steve suggested that she pick out a brand-new modern sewing machine - one that would also be attractive as a piece of living-room furniture-as his Christmas gift last year. Sewing lessons at the store where she bought the machine would be included in the purchase price.
One problem remained for Helen to solve: She had to arrange for someone to take care of young Stephen while she went to her department-store sewing class. His grandparents, who live downstairs, both have daytime jobs, but Helen's mother and several aunts volunteered to baby-sit while she took her lessons. Helen wanted to learn to sew correctly to avoid time-and money-consuming experimenting, and she says she wouldn't have trusted herself to take on so many ambitious home-sewing jobs if she hadn't first learned how to run her machine efficiently."

Saturday, December 17, 2011

Betsy McCall's Christmas Surprise - Free Paperdolls! - 1955 McCall's Magazine

This set of Betsy McCall includes her cousins Linda and Sandy. If you click twice you can enlarge them and keep an kid busy while you try to get something done.
(Personally I think Betsy's surprise might have been Sandy wearing leopard print undies!)