Saturday, July 24, 2010

Sears, Roebuck and Co. Catalog from 1948

Ok kids, next in the line up is the 1948 Fall-Winter catalog from Sears. This is 900 plus pages of all sorts of goodies, we'll start with the ladies.

It's odd, but the Woman's section was almost all in black and white, other sections featured color pages. But if you click twice to enlarge these you'll see all sorts of good details. And remember these are regular, everyday clothes that women really wore...not movie stars or fashion models, but our mothers and grandmothers.


  1. I adore the dress on the first page at the right.

  2. It would be interesting to see of we can find patterns close to some of these designs. Then they could come back to life!

  3. Oh wow, I love that early New Look stuff! I particularly like those fabulous peplums on the last page, and the fantastic diagonal on the dress on the right on the first page. Great stuff!

    xx Charlotte
    Tuppence Ha'penny Vintage