Friday, March 12, 2010

Making Smart Clothes - Butterick - 1934

This little hardcover book was put out by the Butterick Company in 1934 to promote sewing and of course, their own patterns. It gives lots of details and illustrations to encourage sucessful sewing. "It's all in the making"!

"Anyone who has known the satisfaction of wearing custom-made clothes finds it hard to satisfy herself with a ready-to-wear garment. The sense of comfort that comes from a frock or coat which fits in every smallest particular-the confidence attained by the knowledge that one is wearing a distinctive, individual garment, combining one's own choice in fabric, design and color-such satisfaction can be secured only by the possession of a made-to-order wardrobe. This book is dedicated to the purpose of helping you to have such a wardrobe.

It is not necessary to be rich to become one of the distinctively dressed women of the world. Any intelligent woman or young girl who is willing to give a reasonable amount of thought and time can wear made-to-order garments at a smaller expense than she can buy a ready-to-wear outfit.

In the pages of Making Smart Clothes, Butterick outlines in brief form the steps that lead to success in dressmaking. With the help of this book, and Butterick patterns-with the valuable shopping guides provided by the envelope and that marvelous instruction sheet, the Deltor-distinctive made-to-order garments are easily, within your reach through your own workmanship."

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